The Importance of Trust on Your Blog
Increasing readership of your blog will take time, marketing, and quality posting on a regular basis. As a result, you'll need to be very careful how you present affiliate links and related products.
In many cases, people will simply be turned off by the idea that you are attempting to sell something when they only came to your blog for information. Careful positioning is a huge factor in how valuable your affiliate links will be perceived.
Web readers are looking for fresh and new content, so there is no reason why your posts should fall short of quality, whether you are making a product recommendation or even attempting a direct sale.
A blog is a very powerful tool for your marketing and overall business presentation, so partnering up with affiliate merchants that are relevant to your industry is just as important as writing quality posts and presenting valuable information.
Building trust is an essential element for ongoing readership of your blog, and you can earn your reputation as an expert by being consistent.
If you choose to write about site and products, make sure that they offer a unique perspective and are not just a simple 'show-and-tell.' This can help with the integrity and credibility of your site tremendously, and will be likely to be shared with others more often than not.
Some bloggers use the tactic of 'cloaking' affiliate links by adding text links within simple text, and not mentioning the product at all. This can be helpful in some situations, since most web-savvy readers will catch the link code and affiliate ID, and may be turned off.
Others may choose to 'hijack' or bypass your affiliate link because they are uncomfortable with this unknown link. Others may simply be blocked by anti-adware programs so users may not see them. Another, perhaps more valuable strategy, is to mask your affiliate link by redirecting them to another page within the site or blog.
When the user hovers over the link itself, clicking on it will take the visitor to an internal redirect page that you need to create separately.
The redirect page is a simple page that lists all the products and affiliate links so anyone who clicks on the link will be taken to another page with just the product.
Another important factor to consider is the value of comments. You may decide to place affiliate links in comments that you post on other websites, or in response to reader comments on your own blog.
Again, keep in mind the credibility and value you are providing; if it seems like a 'direct sell', you will simply start turning off potential visitors. Answering comments appropriately and regularly will help you earn the respect of loyal readers.
Increasing traffic with credibility in mind is one of the most effective ways to market and promote your blog, and ultimately, your business.
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